William Morris was a British textile designer, novelist, translator and social activist associated with the British Arts and Crafts Movement and was a major contributor to the revival of traditional British textile arts and methods of production during the 19th century.
The Morris & Co identity has been developed from the original branding of William Morris's company that he founded in 1861. The famous designs have been recoloured with modern colour schemes and fashion trends whilst still capturing the authentic nature of the original designs. The Morris & Co. brand stands for excellence, quality and fine artwork inspired by the beauty of nature.

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